Wednesday, May 20, 2009

The story so far

Once we realized the pain point, I got excited about the idea and with my usual initial enthusiasm started thinking around it. But I knew that to carry it forward and to actually ensure I am just as motivated through out, I needed Vikas to be with me on this one. I talked to him about the idea. And characteristically, he said he would think about and let me know. It took about a week to flesh out the idea with him; look at the different aspects. I did everything from blackmailing to rationalizing to get him on board. Finally, he agreed! And- I was sure something would come out of it eventually.


Right now- we are in the planning stage. We are looking at understanding how consumers behave. What the operators want. Whether they would partner with us. And so on.


We have started with meeting some operators. And it started on a good note too :) The first operator we met, Jayesh from Odati adventures was very receptive to the idea. Not only that he also expected all other operators to get on board just as easily. We can only wish its as simple as that.


Simple or not, we have our fingers crossed :)


And our evenings & weekends blocked. For the next few months atleast :)

The Business Idea

Both Vikas & I are travel enthusiasts. The weekends we have looked forward to most have involved some outdoor activity or the other- trekking, rappling, rafting. You name it.


But as we planned weekend after weekend, we realized the planning process was cumbersome; mostly because it was not easy to get to all the activities that were being organized on a certain weekend. We had to go through multiple operator websites. Some operators wouldn’t even have websites. And some operators we wouldn’t even have heard about. While there were forums on orkut/facebook, not all operators participated in these forums.


We saw an opportunity there. A makemytrip or a bookmyshow for outdoor activities.


That in a nutshell is the basic idea.


A website where one can easily see all activity options available for a particular time around a certain geography and make a decision. Without having to go through multiple websites. Without missing out on operators that one has not heard of.

Tuesday, May 19, 2009

The Blog Idea

We are planning a start-up, Vikas & I. The broad idea is that of a content aggregator in the outdoor activity industry. We will publish our efforts on this blog as we plan & execute this start-up.

The idea being sharing the idea itself, soliciting feedback and overall having the internet as a sounding board to our thought process.

We sure hope this will be as much fun reading from the sidelines as we are sure it will be from inside the thick of it.