What's in a name?

What’s in a name? Turns out, a lot.

We have been thinking of a name for the last one week and haven’t liked any. It’s mostly already taken. If not it’s either too simple, too tacky or doesn’t associate well with the service.

We want the name to:
1. be easy to remember
2. Associate well with the service
3. Sound smart (not the most important characteristic to have- but good to have)

We liked 'HeadOutdoors'. Simple. Easy to remember. And associates well with the service. But guess what? It’s taken.

So that’s the pebble in the path right now. Ideas are most welcome :)